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We’ve won an award!

Looe Music Festival wins bronze for Tourism Event of the Year at the Cornwall Tourism Awards.

The not-for-profit event has been recognised for its contribution to the tourism industry at the county’s prestigious awards ceremony, held on the evening of Thursday 12th November.

The award comes, as preparations for the sixth annual festival are under way. The 2015 event helped to significantly boost the local economy with an estimated consumer spend of £2.4m during the week of the event*. Now firmly on the festival calendar, Looe Music Festival has become a tourism magnet for the picturesque fishing port of Looe.

Event Director and Charity Trustee, Tanya Brittain, said: “We’ve been lucky enough to win a number of awards over the past five years but this is the first award that has recognised our contribution to Cornwall’s tourism, which is actually what the project is all about.

“Five years ago Looe was struggling to attract visitors due to consistently poor weather, the rail network collapse, road closures, land slides and the economy generally. It takes a long time to turn around the fortunes of a town so dependent on tourism. Looe has so much to offer to the cultural tourist and five years into our cultural tourism project it’s great to see the town reaping the rewards, not only in terms of increased visitor numbers but also through awards like this.

“It’s testament to all the hard work and dedication of everyone involved over the past five years. It goes to show what members of the local community can achieve by using their initiative and putting their energy into promoting something positive. It’s an exciting time for Looe and for the future of the area.”

Held annually, Looe Music Festival celebrates arts, culture and marine life during its three-day live music gig and is half way through a ten-year plan to rejuvenate the tourism industry of Looe.

Looe Music Festival 2016 will take place on the 23rd – 25th September. Last year’s line–up included, Jools Holland, Johnny Marr, The Proclaimers, Bad Manners and The Buzzcocks. Early Bird weekend tickets are available at the discounted price of £79 for adults, £22 for under 18’s and under 5’s go free.

*Consumer spend estimates are based on ticketed ‘staying visitors’ spending an average of £122 pppn on accommodation, local travel, food, drinks, groceries and souvenirs. Ticket day visitors are estimated to have spent £45 pppd. Source: Over Arup figures.